Coremetrics SmartTags capture visitor behavior data directly from each user’s Web browser to ensure that every action is recorded. SmartTags dynamically accommodate all content changes to the site so adding a new page, new product, or new category typical
Because Coremetrics creates a comprehensive record of visitor interactions in LIVE Profiles, clients also do not have to pre-define segments, visitor events, campaigns, or categories for analysis. This is handled through flexible, backend business logic instead of logic that is hard-coded into the site instrumentation. This approach results in reduced IT maintenance and maximum analytical flexibility.
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