Hauppauge, N.Y., March 2, 2007 – Active Web Group, a full-service Internet marketing firm, has been created as a result of the acquisition of Construction Book Express and Professional Equipment by Lab Safety Supply (LSS), a subsidiary of W.W. Grainger, Inc.

Lab Safety Supply added Construction Book Express and Professional Equipment to its company roster after identifying them as strong competitors in the industrial supply distribution market.

Construction Book Express and Professional Equipment each experienced more than 300% growth in their web presence during the past three years due to the companies’ vast e-commerce and marketing capabilities. This strong history of growth and profitability is precisely what prompted LSS’s interest in buying both of the companies.

During negotiations with Construction Book Express and Professional Equipment, Lab Safety Supply expressed their own need for strong Internet marketing capabilities, which Construction Book Express and Professional Equipment clearly had. Tapping the highly skilled and experienced e-commerce and marketing teams of Construction Book Express and Professional Equipment, a full-service Internet marketing agency was created. LSS retained the newly created Active Web Group to handle the web marketing endeavors of Construction Book Express and Professional Equipment.

Active Web Group has established itself as a full-service web marketing agency whose seasoned experts specialize in website design and development, search engine optimization, pay per click management, e-commerce solutions, email marketing, and more. Though it is a newly created company, Active Web Group’s diverse staff of talented individuals has over 60 years of combined experience in Internet marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $80 million in sales for small to mid-sized companies throughout the United States.

“It is very rewarding to have our expert marketing staff recognized as such by an industry leader like Lab Safety Supply,” stated Pat Norton, President of Active Web Group. “We are extremely excited to be focusing our skills exclusively on the very medium that allowed us to build such strong success stories as Professional Equipment and Construction Book Express,” he added.

Active Web Group is a full-service Internet marketing firm located in Long Island, New York. Specializing in website design and development, search engine optimization, pay per click management, e-commerce solutions, and email marketing, the agency works with each individual client to develop the best online marketing solutions to meet their unique goals and budget. For more information visit http://www.activewebgroup.com.

CONTACT:

David Montalvo
Director of Business Development
Active Web Group
Tel: 1-800-978-3417
Email: dmontalvo@activewebgroup.com